Welcome to

MA57 Consulting

Life is not a sport for spectators

I have always been involved and committed in sport – as an athlete, coach, volunteer, researcher, communicator and spectator. My educational background is a master degree in Political Science and Physical Education and I have five chapters of my work life with different perspectives of sport. I have extensive theoretical knowledge and many practical experiences about the value of sport. My knowledge and experiences are obtained from youth education, higher education and research institutions, and the daily life of Danish and international elite sport.

For more than three decades I have worked with top athletes, coaches, high performance managers and researchers. In addition, I have worked with many municipalities, clubs, federations and organizations as well as some of Denmark’s largest private companies. Finally, I have many experiences as chairman and member of boards, voluntary organizations, federations, associations and public institutions. Today I have a number of collaborators whom I appreciate and which I solve different types of tasks for and along with. Because – Life is not a sport for spectators!

Blogs

Football, education and money – about the (impossible) choices of talents

With more than 40,000 contracted players distributed across 900 professional clubs, football is the most dominated sport in Europe, both financially and in terms of media. It is estimated that major clubs such as Real Madrid, Bayern Munich and Manchester City have annual revenues of 5-6 billion DKK and that football today accounts for more … Read more

Johannes Thingnes Boe – the unique talent from Stryn

Holmenkollen Ski Center on the outskirts of Oslo has iconic status for most Norwegians. So does biathlete Johannes Thingnes Boe, who on next Sunday ends an impressive career with the season’s last World Cup race at “Kollen”. The 31-year-old, likeable biathlete has been the world’s absolute best for the past decade and everyone who follows … Read more

Happy New Year to Gerd and everyone else who values ​​freedom and democracy

I immediately recognize the face and the gigantic body when he enters the conference room at the Kääriku Sports Center – a few kilometers from the border between Estonia and Russia. The last time I spoke to Gerd Kanter was in the Olympic Village during the 2008 Olympics, where a few days before at the … Read more

Digital media threaten children’s physical and social learning

Australia, which is one of the world’s richest and most developed countries, has just presented a law in parliament that will ban children under 16 from using social media. The law must affect platforms such as TikTok, Facebook, Snapchat, Reddit, X and Instagram could face fines of up to 50 million Australian dollars for systematic … Read more

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