Welcome to

MA57 Consulting

Life is not a sport for spectators

I have always been involved and committed in sport – as an athlete, coach, volunteer, researcher, communicator and spectator. My educational background is a master degree in Political Science and Physical Education and I have five chapters of my work life with different perspectives of sport. I have extensive theoretical knowledge and many practical experiences about the value of sport. My knowledge and experiences are obtained from youth education, higher education and research institutions, and the daily life of Danish and international elite sport.

For more than three decades I have worked with top athletes, coaches, high performance managers and researchers. In addition, I have worked with many municipalities, clubs, federations and organizations as well as some of Denmark’s largest private companies. Finally, I have many experiences as chairman and member of boards, voluntary organizations, federations, associations and public institutions. Today I have a number of collaborators whom I appreciate and which I solve different types of tasks for and along with. Because – Life is not a sport for spectators!


The boys from the Western part of CPH and … Global Football Holdings

“The sun rises and the sun sets, but Broendby IF is here tomorrow too”. Thus stated the legendary mayor Kjeld Rasmussen, when the heart club at the Western part of CPH was very close to financial collapse at the beginning of 1990 in connection with the club’s failed attempt to take over the Danish “Interbank”. … Read more

2012 Olympics and Paralympics: British humour, brilliant hosting and magical moments

Friday 27 July 2012 was a magical night at the Olympic Stadium in East London, where British humor created one of the most surprising moments in modern Olympic history. The opening ceremony consisted of a number of formal rituals; the athletes’ entry, speeches, swearing-in and lighting of the Olympic flame, but it was Queen Elizabeth … Read more

“Late bloomer” says goodbye at “Kollen”

Holmenkollen – the ski jump hill and ski stadium in northwest Oslo – has a special place in the hearts of many Norwegians. The same has the 32-year-old Marte Olsbu Røiseland, who in recent years has been the world’s most successful female biathlete. On Sunday late in the afternoon, the likable biathlete’s fantastic career will … Read more

Elite sports are (absolutely) not for everyone

“I’m just not passionate about life as an elite athlete anymore. It requires a lot of dedication and I have always wanted to be the best in the world, but if you don’t give one hundred percent and are passionate about it, it won’t happen. It’s also a lot of pressure you put on yourself … Read more

That’s what my business partners say