Welcome to

MA57 Consulting

Life is not a sport for spectators

I have always been involved and committed in sport – as an athlete, coach, volunteer, researcher, communicator and spectator. My educational background is a master degree in Political Science and Physical Education and I have five chapters of my work life with different perspectives of sport. I have extensive theoretical knowledge and many practical experiences about the value of sport. My knowledge and experiences are obtained from youth education, higher education and research institutions, and the daily life of Danish and international elite sport.

For more than three decades I have worked with top athletes, coaches, high performance managers and researchers. In addition, I have worked with many municipalities, clubs, federations and organizations as well as some of Denmark’s largest private companies. Finally, I have many experiences as chairman and member of boards, voluntary organizations, federations, associations and public institutions. Today I have a number of collaborators whom I appreciate and which I solve different types of tasks for and along with. Because – Life is not a sport for spectators!

Blogs

Derby della Madonnina

All emotions are at the highest level by players, coaches, managers and fans when arch-rivals from F.C. Internazionale and A.C. Milan on Sunday night match up at the Stadio Guiseppe Meazza in Milan. The local derby between two of Italy’s most traditional and winning football clubs is the highlight of the year for all Milanese, … Read more

Gigantic Olympic success for Norway

In a few hours, the “Arena di Verona” will be the venue for the Closing Ceremony of the “XXV Winter Olympic Games”, where 116 medal sets are distributed in 16 different sports. The 2026 Olympics in Milan Cortina were a gigantic success for Norway with a total of 41 medals, including 18 gold medals. Norway … Read more

A special Saturday evening in Milan awaits …

I will spend the coming Saturday evening in Milan with 6 good friends – not to look at fashion clothes, expensive cars or opera in “La Scala”. The event is much more intense and interesting for a bunch of sports fans; Denmark’s second match in the Olympic ice hockey tournament against the big favorites from … Read more

Faroe Islands, Greenland or Denmark II for the Olympics?

A few weeks ago, the Faroese men’s national handball team, with fantastic support from more than 6,000 Faroese fans in the stands, achieved impressive results at the “EHF EURO 2026”. The Faroe Islands were very close to qualifying for the main round and thus achieving a raking among Europe’s 12 best nations in the Olympic … Read more

That’s what my business partners say