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MA57 Consulting

Life is not a sport for spectators

I have always been involved and committed in sport – as an athlete, coach, volunteer, researcher, communicator and spectator. My educational background is a master degree in Political Science and Physical Education and I have five chapters of my work life with different perspectives of sport. I have extensive theoretical knowledge and many practical experiences about the value of sport. My knowledge and experiences are obtained from youth education, higher education and research institutions, and the daily life of Danish and international elite sport.

For more than three decades I have worked with top athletes, coaches, high performance managers and researchers. In addition, I have worked with many municipalities, clubs, federations and organizations as well as some of Denmark’s largest private companies. Finally, I have many experiences as chairman and member of boards, voluntary organizations, federations, associations and public institutions. Today I have a number of collaborators whom I appreciate and which I solve different types of tasks for and along with. Because – Life is not a sport for spectators!


Which athletes, teams and sports can win Olympic medals for the Nordic countries?

In two month, Paris will host the “Games of the XXXIII Olympiad” or “Paris 2024”, where 10,500 athletes from more than 200 nations will compete in 32 different sports. For the first time in the history of the Olympic Games, the number of female and male athletes is completely equal. Likewise, the number of disciplines … Read more

Artificial Intelligence in Sports: Potentials and Risks

The World Economic Forum, which brings together more than 3,000 politicians, business leaders, economists, professional experts and journalists every year to articulate the world’s biggest challenges, highlighted a few months ago misinformation as the greatest risk factor for human beings and nations around the globe. Misinformation – i.e. incorrect, erroneous or incomplete messages, which at … Read more

The happy guy from Funen with a passion for the world’s fastest ball game

The joy of seeing each other is mutual, when a few weeks ago I met Allan Bentsen at his office in the House of Sports: the “epicenter” of sports in the cathedral city of Roskilde. The face has become more furrowed and the hair has become shorter on the 55-year-old sports director, but the Funen … Read more

Is sport ready to deal with climate change?

The question was asked with sharpness and precision by Professor Madeleine Orr, at Play the Game 2024 in Trondheim at the beginning of February. Madeleine Orr, who is a Ph.D. and researcher at the University of Toronto, has in the past decade dealt extensively with the connection between sport, nature and climate change. And her … Read more

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