Welcome to

MA57 Consulting

Life is not a sport for spectators

I have always been involved and committed in sport – as an athlete, coach, volunteer, researcher, communicator and spectator. My educational background is a master degree in Political Science and Physical Education and I have five chapters of my work life with different perspectives of sport. I have extensive theoretical knowledge and many practical experiences about the value of sport. My knowledge and experiences are obtained from youth education, higher education and research institutions, and the daily life of Danish and international elite sport.

For more than three decades I have worked with top athletes, coaches, high performance managers and researchers. In addition, I have worked with many municipalities, clubs, federations and organizations as well as some of Denmark’s largest private companies. Finally, I have many experiences as chairman and member of boards, voluntary organizations, federations, associations and public institutions. Today I have a number of collaborators whom I appreciate and which I solve different types of tasks for and along with. Because – Life is not a sport for spectators!

Blogs

Happy New Year to Gerd and everyone else who values ​​freedom and democracy

I immediately recognize the face and the gigantic body when he enters the conference room at the Kääriku Sports Center – a few kilometers from the border between Estonia and Russia. The last time I spoke to Gerd Kanter was in the Olympic Village during the 2008 Olympics, where a few days before at the … Read more

Digital media threaten children’s physical and social learning

Australia, which is one of the world’s richest and most developed countries, has just presented a law in parliament that will ban children under 16 from using social media. The law must affect platforms such as TikTok, Facebook, Snapchat, Reddit, X and Instagram could face fines of up to 50 million Australian dollars for systematic … Read more

La Vecchia Signora – about football, cars and loyalty

The car factory FIAT and the football club Juventus F.C. has for many Italian families over generations been a solid unit borne of faithful loyalty. It also pleases the Bianchi family, who live in the village of Gabiano Monferrato – a little south-east of the city of Turin, where Italy’s most winning football club and … Read more

Economics is important, but certainly not crucial to international results

Investment by the state and commercial partners in elite sports is of great importance for sporting success at international championships. For that reason, it was extremely gratifying that the Salling Foundations chose to donate DKK 60 million at the end of 2023 to Team Denmark in the period 2025-2028, while Kirkbi, which is owned by … Read more

That’s what my business partners say