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MA57 Consulting

Life is not a sport for spectators

I have always been involved and committed in sport – as an athlete, coach, volunteer, researcher, communicator and spectator. My educational background is a master degree in Political Science and Physical Education and I have five chapters of my work life with different perspectives of sport. I have extensive theoretical knowledge and many practical experiences about the value of sport. My knowledge and experiences are obtained from youth education, higher education and research institutions, and the daily life of Danish and international elite sport.

For more than three decades I have worked with top athletes, coaches, high performance managers and researchers. In addition, I have worked with many municipalities, clubs, federations and organizations as well as some of Denmark’s largest private companies. Finally, I have many experiences as chairman and member of boards, voluntary organizations, federations, associations and public institutions. Today I have a number of collaborators whom I appreciate and which I solve different types of tasks for and along with. Because – Life is not a sport for spectators!


Neo-colonialization: Betting companies and European football clubs are destroying international sport and exploiting the world’s poorest youth

International sport has undergone explosive development in recent decades, especially in relation to financial turnover and capital interests in European club football. The vast majority of football fans, both in Denmark and throughout the world, will immediately consider this very positive. In my opinion, however, this development is on its way to destroying international sport … Read more

Atlantic’s boys – about handball, identity and robustness 

On Thursday at 6.00 p.m. several hundred Faroese will be spectators in the Mercedes-Benz Arena in Berlin and tens of thousands on the island kingdom in the middle of the Atlantic will follow the Faroe Islands’ first match at Men’s EHF EURO 2024 with glowing interest. The match against Slovenia is the Faroe Islands’ debut … Read more

The Sporting Year 2023: Good results create optimism ahead of the 2024 Olympics and Paralympics

Denmark’s bronze medal at the 26’th IHF Women’s World Championship put an end to the sporting year 2023: A very satisfactory year for Danish elite sports, where good results in many sports create optimism ahead of the 2024 Olympics and Paralympics in Paris. However, there is cause for serious concern in two sports – rowing … Read more

Football, identity and passion

The identity and self-understanding of all peoples and nations is historically determined. This also applies to Italy – “lo Stivale” in Southern Europe – which was first formed as an independent nation in 1861. From the fall of the Roman Empire in the 6th century until the unification of modern Italy, there were wars, conflicts … Read more

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