Welcome to

MA57 Consulting

Life is not a sport for spectators


I have always been involved and committed in sport – as an athlete, coach, volunteer, researcher, communicator and spectator. My educational background is a master degree in Political Science and Physical Education and I have five chapters of my work life with different perspectives of sport. I have extensive theoretical knowledge and many practical experiences about the value of sport. My knowledge and experiences are obtained from youth education, higher education and research institutions, and the daily life of Danish and international elite sport.

For more than three decades I have worked with top athletes, coaches, high performance managers and researchers. In addition, I have worked with many municipalities, clubs, federations and organizations as well as some of Denmark’s largest private companies. Finally, I have many experiences as chairman and member of boards, voluntary organizations, federations, associations and public institutions. Today I have a number of collaborators whom I appreciate and which I solve different types of tasks for and along with. Because – Life is not a sport for spectators!

Blogs

Mr. FC Bayern Munich

On Saturday afternoon, FC Bayern Munich can win the German championship in football with an away win over Mainz 05 for the 9’th year in a row. Only two players have been part of the team in all 9 seasons; the goalkeeper and captain Manuel Neuer as well as club legend Thomas Müller, who is deputy…

“Green heart” – about colour of club, logo and … quality

Denmark’s second largest team sport – handball – is in a transition phase, where clubs with core values ​​such as voluntariness, inclusion, diversity and social community are under strong commercial pressure. Among Denmark’s absolutely strongest handball clubs with these core values ​​is Skander…

FIFA World Cup Qatar 2022 – the world’s biggest PR stunt

This week, the first European qualifiers for the FIFA World Cup 2022 will be played in Qatar, which without comparison is the most controversial international sporting event since the 1936 Olympic Games in Nazi Germany. At present, only Qatar as World Cup host have secured a place among the 32 na…
  • “Michael Andersen is one of Denmark’s most experienced and competent CEO’s with a lot of knowledges and experiencies from the international world of sports. In the period as CEO of Team Denmark, Michael renewed the organization, which gave our top-athletes, teams and federations the opportunity to achieve outstanding results in international topsport”
    Finn Lund AndersenCEO of AS3 – Public Sector (2013 -), Director of Human Ressources and Communication at Salling Group A/S (2007 – 2013) and Director of Human Ressources at TDC (1997 – 2007).
  • “Throughout recent years, Danish School Sports has undergone an exciting development as an organization. In this connection, we have made use of Michael Andersen’s extensive professional competencies and knowledge within school sports, strategy and organization. His work has given us new perspectives, both on our self-understanding and future potentials. We have greatly appreciated our collaboration and, not least, the way he has shown respect to us. I have always appreciated Michael’s honesty and his direct behavior”. 
    Finn Kristensen, Chairman of the Danish School Sports (2012 -) and Principal at at Hellebjerg Idrætsefterskole (2019 – ).
  • ”I know Michael Andersen from his time as CEO of Team Denmark. Michael was an incredibly skillfull manager who also had focus at the individual athlete. He took the time to going into the individual topics and challenges of the athlete and he was also very solution-oriented. Moreover, he is a down-to-earth person who is comfortable with being around ”.
    Maja Alm, orienteering – Denmark’s most winning orienteering runner with a total of 16 World Championship medals, including 4 WC gold medals in the sprint distance (2015, 2016, 2017 and 2018) and 3 World Championships in relay (2015 and 2016)
  • “Michael Andersen is an excellent manager. His human and professional skills enable him to quickly analyze the situation of human beings and teams, thus giving them the optimal coaching, which is the foundation of good performance. I have had the pleasure of the coaching both in the competitive situation and in a negotiating situation, and in both cases Michael’s analytical skills contributed to good results”.
    Kasper Hvidt, handball – European Championship (2008), 4 Danish Championships and 2 Spanish Championships. Today sports manager of “Astralis” – One of the world’s best Counter-Strike teams (E-sports).
  • “Michael Andersen has some unique skills in coaching and to advicing the individual athlete, teams and the federation. He is always very passioned and incredibly well informed. With considerered decisions and clear communication, Michael is able to manage even the most complex negotiations and difficult situations ”.
    Thomas Jacobsen, sailing – High Performance Manager at Dansk Sailing Federation (2009 -) and Olympic gold medalist (2000).
  • “Michael Andersen is one of the best managers I have experienced and been lucky to work with. He was a very active person in relation to optimizing relationships for me and my teammates, so that we were able to win medals at international championships such as the Olympics, the World Championships and the European Championships. In addition, he was a crucial factor when resolving conflicts – and exceptionally good at finding good solutions for both parts in conflicts. As CEO of Team Denmark, Michael has always been aware of our demands, wishes and needs as world-class athletes.
    Christinna Pedersen, badminton – Olympic bronze medal (2012) and Olympic silver (2016), World Championship silver medal (2015) and World Championship bronze medals (2013, 2014 and 2017).  
  • “Michael Andersen has a very high level of professional knowledge and a unique network of elite sports in the Nordic countries, both in relation to research institutions, elite sports organizations, federations and clubs. As editor of “Idrott & Kunskap”, Michael has been a great inspiration for developing the journal – from a Swedish journal to a Nordic journal and in the longer term an international journal with English as language. Michael is also a really talented writer with a great overview and insight into many different topics in international elite sports and research. It is also characteristic of Michael that he always prioritize the dissemination of knowledge from researchers to coaches to benefit of the athletes”.

    Christian Carlsson, editor – “Idrott & Kunskap” (2004 – )