Blogs

Mr. FC Bayern Munich

April 21, 2021
On Saturday afternoon, FC Bayern Munich can win the German championship in football with an away win over Mainz 05 for the 9’th year in a row. Only two players have been part of the team in all 9 seasons; the goalkeeper and captain Manuel Neuer as well as club legend Thomas Müller, who is deputy…

“Green heart” – about colour of club, logo and … quality

April 7, 2021
Denmark’s second largest team sport – handball – is in a transition phase, where clubs with core values ​​such as voluntariness, inclusion, diversity and social community are under strong commercial pressure. Among Denmark’s absolutely strongest handball clubs with these core values ​​is Skander…

FIFA World Cup Qatar 2022 – the world’s biggest PR stunt

March 29, 2021
This week, the first European qualifiers for the FIFA World Cup 2022 will be played in Qatar, which without comparison is the most controversial international sporting event since the 1936 Olympic Games in Nazi Germany. At present, only Qatar as World Cup host have secured a place among the 32 na…

Foreign investors in Danish club football

March 25, 2021
Over the past decade, international club football has developed into a giant entertainment industry, with capital-rich investors across countries and continents radically changing the clubs’ ownership structure. One of the world’s largest football clubs – Manchester United – with an annual turnov…

The dream of National Hockey League

March 25, 2021
“Dreams are often the most beautiful in life, and he who can not dream, and whose spirit does not look into the distant, he will not achieve anything great either.” This was stated by the German philosopher, politician and Chancellor Gustav Stresemann, who in 1923 received the Nobel Peace Prize. …

Norway versus rest of the world

January 28, 2021
Next week, over half a million Norwegians will follow the live TV broadcasts from the IBU World Championships 2021 in biathlon, which will be held in Pokljuka in Slovenien. This is not least due to the fact that both the female and male biathletes from Norway have been very dominated in this seas…

The mental health of Danish elite athletes is neither better nor worse than the population as a whole

January 5, 2021
A research project on the mental health and well-being of Danish elite athletes, which has just been published in the scientific journal “Psychology of Sport & Exercise” (No. 52 – 2021) shows that Danish elite athletes have the same mental health and well-being as the population as a whole. T…

2020: Annus corona horribilis – also in the world of sport

January 5, 2021
The Covid-19 pandemic in 2020 has affected every person’s behavior and everyday life, both locally, nationally and globally. For several weeks and months, girls and boys have had training, matches and competitions in football, swimming and gymnastics canceled. And international sporting events, s…

Atalanta B.C. – from “lift club” to CL quarter-finalist

November 25, 2020
“The main explanations for our performance success are a systematic game concept, the ability to develop the individual players and the crew treatment at a very high level. We cannot afford to buy world stars like the big clubs as Juventus F.C., A.C. Milan, F.C. Inter, A.S. Roma or S.S. Lazio, bu…

«La bella momenti della vita» – about the values of life and football

November 25, 2020
Most Italians have a particular passion for art, design, fashion, gastronomy, wine and … football. For generations of Italians, this has given precisely the beauty and meaning of life: “La bella momenti della vita”, as the life-revelers of the boot country say with enthusiasm and glow in the vo…