{"id":4192,"date":"2021-04-07T14:48:01","date_gmt":"2021-04-07T12:48:01","guid":{"rendered":"https:\/\/ma57.dk\/?p=4192"},"modified":"2022-08-15T14:59:13","modified_gmt":"2022-08-15T12:59:13","slug":"green-heart-about-colour-of-club-logo-and-quality","status":"publish","type":"post","link":"https:\/\/ma57.dk\/en\/green-heart-about-colour-of-club-logo-and-quality\/","title":{"rendered":"\u201cGreen heart\u201d \u2013 about colour of club, logo and \u2026 quality"},"content":{"rendered":"
\n

Denmark\u2019s second largest team sport \u2013 handball \u2013 is in a transition phase, where clubs with core values \u200b\u200bsuch as voluntariness, inclusion, diversity and social community are under strong commercial pressure. Among Denmark\u2019s absolutely strongest handball clubs with these core values \u200b\u200bis Skanderborg Handball, which is now changing both club color and logo. The reason is an \u201cequal merger\u201d with Aarhus Handball, which a few days ago was declared bankrupt. Formally, it is (perhaps) a merger and an equal collaboration, but in reality a superstructure is created for Skanderborg Handball\u2019s league team for men. All players, coaches and administrative staff at Aarhus Handball have been released at a time when all other clubs at the same level have already entered into contracts with players and coaches for next season. How many of Aarhus Handball\u2019s players, who are offered a contract with the new superstructure of Skanderborg Handball, will show in the coming weeks.<\/p>\n

No one can live (alone) on the memories of the past<\/strong><\/p>\n

In recent days, Aarhus Handball has openly acknowledged that there were simply no more or other opportunities to run the club \u2013 or rather the \u201cproject\u201d \u2013 further. The money box was empty and thus the country\u2019s second largest city \u2013 Aarhus \u2013 is for the first time since the first national league in men\u2019s handball was held in 1946-1947, not represented by a club. Previously, no less than 7 Aarhus clubs \u2013 AGF, Aarhus KFUM, Skovbakken, Viby IF, VRI, Aarhus Fremad and AIA \u2013 have played in the national league and no less than 11 times an club from Aarhus has won the national championship. However, the latest national championship is no less than 38 years ago. And no one can live (alone) on the memories of the past.<\/p>\n

Three strong talent development environments \u2013 GOG, Mors-Thy and Skanderborg<\/strong><\/p>\n

Like Aarhus, big cities such as Copenhagen and Odense have also had immense difficulty in maintaining and not least further developing clubs within top handball for men. For the past 3 decades, league handball for men \u2013 in addition to Aalborg \u2013 has been dominated by smaller provincial towns such as Kolding, Skjern, Gudme-Oure-Gudbjerg, Silkeborg, Holstebro, Nyk\u00f8bing Mors and Skanderborg. There are many reasons for this development, but a significant explanation for the success of several of these clubs has been the establishment and development of \u201chandball academies\u201d. The three talent environments that have developed the vast majority and by far the best league and national team players in handball are found in GOG and the Schools in Oure, Mors-Thy Handball and Sports College Mors as well as in Skanderborg Handball and Skanderborg Handball Elite Academy (SHEA). All three environments are characterized by a close and binding collaboration between club and academy, i.a. by common coaches, teachers and professional experts. In my opinion, it can be difficult to immediately see Skanderborg Handball\u2019s benefits and gains from an \u201cequal merger\u201d with Aarhus Handball. In the short term \u2013 and perhaps also in the longer term \u2013 hopefully greater financial support can be obtained from more sponsors in East Jutland, but there are also risks associated with training and playing matches at two different addresses. Let me just mention KIF Kolding Copenhagen as a scary example.<\/p>\n

SHEA is a \u201cgolden egg\u201d for Skanderborg Handball \u2026 and Danish handball<\/strong><\/p>\n

I hope that Skanderborg Handball in the coming years will maintain the core values \u200b\u200band continue to work purposefully to maintain a league team for women and further develop SHEA. At SHEA, young talents aged 15-19 from all over the country have the opportunity to combine high-level handball with a youth education and here the talents meet in everyday life very competent coaches and professional experts \u2013 physiotherapists, dieticians and sports psychologists \u2013 who can advise and guide them, both on and off the handball field. Current national team players such as Kristina J\u00f8rgensen (Viborg HK) and Johan Hansen (TSV Hannover Burgdorf) are good examples of talents who have gained a significant part of their development as players and human beings at SHEA.<\/p>\n

Club color and logo are also strong identities<\/strong><\/p>\n

For some people, form is more important than content \u2013 for others it is the other way around. And then there are fortunately also some who value both content and form. Many will probably claim that a club color and a logo \u201conly\u201d is form and not content. I think club color and logo are far more than form, namely a strong identity. For that reason, I also hope that Skanderborg Handball will also replace the club case \u201cGreen heart\u201d when the new \u201cequal merger\u201d is to be realized. A \u201cnew\u201d club color and a \u201cdesigner logo\u201d is no guarantee of (continued) high quality \u2013 not even in Skanderborg Aarhus Handball.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Denmark\u2019s second largest team sport \u2013 handball \u2013 is in a transition phase, where clubs with core values \u200b\u200bsuch as voluntariness, inclusion, diversity and social community are under strong commercial pressure. Among Denmark\u2019s absolutely strongest handball clubs with these core values \u200b\u200bis Skanderborg Handball, which is now changing both club color and logo. The reason … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"acf":[],"yoast_head":"\n\u201cGreen heart\u201d \u2013 about colour of club, logo and \u2026 quality · MA57 Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ma57.dk\/en\/green-heart-about-colour-of-club-logo-and-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cGreen heart\u201d \u2013 about colour of club, logo and \u2026 quality · MA57 Consulting\" \/>\n<meta property=\"og:description\" content=\"Denmark\u2019s second largest team sport \u2013 handball \u2013 is in a transition phase, where clubs with core values \u200b\u200bsuch as voluntariness, inclusion, diversity and social community are under strong commercial pressure. 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