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MA57 Consulting

Life is not a sport for spectators

I have always been involved and committed in sport – as an athlete, coach, volunteer, researcher, communicator and spectator. My educational background is a master degree in Political Science and Physical Education and I have five chapters of my work life with different perspectives of sport. I have extensive theoretical knowledge and many practical experiences about the value of sport. My knowledge and experiences are obtained from youth education, higher education and research institutions, and the daily life of Danish and international elite sport.

For more than three decades I have worked with top athletes, coaches, high performance managers and researchers. In addition, I have worked with many municipalities, clubs, federations and organizations as well as some of Denmark’s largest private companies. Finally, I have many experiences as chairman and member of boards, voluntary organizations, federations, associations and public institutions. Today I have a number of collaborators whom I appreciate and which I solve different types of tasks for and along with. Because – Life is not a sport for spectators!

Blogs

The boys of the Atlantic – about handball, identity and resilience

In the coming days, more than 6,000 Faroese will be in spectators stands in the Unity Arena in the Oslo suburb of Baerum, when the Faroe Islands play the three preliminary matches at the “Men’s EHF EURO 2026”. The opponents are Switzerland (16.1.), Montenegro (18.1.) and Slovenia (20.1.) – all opponents with greater results and … Read more

The 2025 Danish sports year with both success and failure

The 2025 IHF Women’s Handball World Championship final on Sunday ends the sport’s international championships in 2025. Denmark reached the quarterfinals, where France was clearly better than a Danish women’s national team that was hit by cancellations from several experienced players. It is extremely difficult to compare sporting results, both nationally and internationally. This is … Read more

How to develop a strong and sustainable talent environment

Talent is a complex and nuanced phenomenon. Genetics, skills, learning ability, commitment, persistence, social relationships and environment are just a few of the many characteristics of talent – ​​regardless of whether the talent’s domain is language, mathematics, music, graffiti or sports. There is no one-size-fits-all approach to identifying and developing talent in sports, not even … Read more

Autocracies dominate (also) international sport

One of the most well-documented sources for understanding and explaining the development of international sport in recent decades is the book “Autocracy Inc. – The Dictators Who Want to Run the World”, which was published last summer. The book, written by internationally renowned historian and political commentator Anne Applebaum, describes two frightening trends: the increasing … Read more

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